Rosecrance Flower Day at Gensler Gardens set for Thursday, May 8, at two locations

April 30, 2014

Annual event funds mental health services and substance abuse treatment

ROCKFORD – Rosecrance Flower Day at Gensler Gardens marks the official start of the planting season and raises funds for mental health and substance abuse treatment programs and services.

The event is set for 8 a.m. to 7 p.m. on Thursday, May 8, at both Gensler Gardens locations:  8631 11th Street, Davis Junction; and 102 Orth Road, Loves Park.

Shoppers have an opportunity to enter a drawing to win a Gensler Gardens gift card.

Rosecrance volunteers will be on hand to help shoppers find their way around the greenhouses and assist in carrying purchases to vehicles.

flowerday1The annual sale is always set for the Thursday before Mother’s Day, which is typically the turning point in northern Illinois for safe planting. Gensler Gardens is known for its lush and healthy hanging baskets, traditionally a favorite for Mother’s Day gift giving.

Gensler Gardens offers a full greenhouse selection of annuals, perennials and gorgeous hanging baskets. The Gensler family generously donates a portion of the day’s proceeds to Rosecrance. Flower Day annually raises about $25,000 to support treatment services.

“Once again, we are enormously grateful to the Gensler family for kicking off the planting season with a special event that benefits Rosecrance and the people we serve,” said Lynne Vass, Rosecrance Sr. VP of Development. “The slow spring has forced area gardeners to be patient, but it’s time now to start planning and planting. The greenhouse plants are really spectacular this year.”

For more information about Flower Day, call 815.387.5608.

Download the press release.

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