Rosecrance Flower Day returns to Gensler Gardens

Join Rosecrance Flower Day at Gensler Gardens, an event that not only beautifies gardens but also makes an impact on the lives of individuals with mental health and substance use disorders.

This community event takes place in Rockford, Illinois, on the Thursday before Mother’s Day, making it the ideal occasion to purchase quality plants and vibrant flowers while preparing home gardens for the upcoming summer season. This year, the event will occur on Thursday, May 8, and runs from 9 a.m. to 6 p.m. at both convenient Gensler Gardens locations: 8631 11th Street in New Milford and 102 Orth Road in Loves Park.

The history of Rosecrance Flower Day is rich and meaningful, tracing back to the former Rosecrance adolescent treatment campus on Alpine Road. What began as a modest flower sale in the campus’s parking lot has since evolved into a larger event. Over the years,

Rosecrance Flower Day has blossomed into a cherished tradition for the community, drawing crowds who come together for a shared purpose.

Gensler Gardens, a family-owned business, has been a cornerstone of this event, generously sponsoring Rosecrance Flower Day for many years. Their continued support has not only ensured the event’s success but has also created an unforgettable experience for attendees.

“The Gensler family’s dedication to giving back to the community is truly commendable. Their generosity impacts lives and inspires hope for a better future,” said Emily Lipinsky, President of The Rosecrance Foundation. “For decades, they have partnered with us on Rosecrance Flower Day and contribute a portion of the day’s proceeds to The Rosecrance Foundation, furthering the mission of supporting those in need regardless of their ability to pay.”