Study: Alcohol in movies may lead to underage drinking

February 21, 2012

The journal BMJ Open reports that watching movies that feature alcohol consumption doubles the likelihood that teens will start drinking alcohol.

According to DrugFree.org:

The two-year study of more than 6,500 American kids, ages 10 to 14, also found that teens who are exposed to alcohol-fueled movies are more likely to progress to binge drinking (five or more drinks in a row) HealthDay reports.

Study findings show that the proportion of kids who started drinking alcohol more than doubled from 11 percent to 25 percent, and the proportion of those who started binge drinking tripled from 4 percent to 13 percent.

Teens being exposed to movies that feature alcohol use led to 28 percent of kids drinking alcohol and of those teens, 20 percent moved on to binge drinking, noted the survey. Researchers also underscored that the association was not only seen with movie characters who drank on-screen, but also with alcohol product placement throughout the movies.

Read the complete story from The Partnership for Drugfree.org here.

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